THINGS WE’VE LEARNED FROM GETTING OUR HANDS DIRTY

As many a farmer will tell you “if there’s not dirt underneath your fingernails, I don’t want to work with you.” Regardless of whether or not that resonates with you, it’s something we believe, and we take a “hands on” approach over here.

We believe that like any planting, a brand needs a strong start: a rich blend of science, human touch, planning, care, and yes, even a bit of faith.

We understand that, like growing something new, or even training a horse—there will be steps forward and steps backwards. This is acceptable so long as there is motion and we are learning. This is all a never ending process of becoming. Know that what you learn one day may be lost many steps down the road. Don’t be afraid to revisit or refresh the basics.

We have experienced that when something is authentically great—its spreads. In person. Online. Word of mouth is powerful. Words and how we use them is part of that power. Choose your words and how you use them wisely, or hire us to.

Nikolai Vavilov founded an institute under which to commence the great project of his life — collaborating with nature on enhancing her strengths and allaying her weaknesses by using the new science of genetics to cultivate plant species that would thrive in conditions none had survived before. He had a revolutionary insight: There must be wild varieties of common agricultural plants with different genes that make them more resilient than their farmed cousins — genes that could be used to strengthen agricultural crops by breeding stronger species that would feed humanity even through droughts and freezes. He called them his miracle plants. It wasn’t just an idealist’s dream — he knew the science that would make it a reality, and he would devote his life to it.

Like a well-tended crop, a brand needs time, care, and a little bit of human touch. Don’t rush to harvest something before it's ripe. Cultivate it with care, and it’ll grow into something worth talking about.

Word of Mouth | Yes, we work with digital marketing agencies. Yes, we make adds. But our goal is do something far more real than metrics. We aim to cultivate creative that will resonate on such a level that people want to talk about it. Online. In-person.

Risk | Farming is inherently risky. So is marketing. You’re putting a lot of money into the ground and digital ether, respectively, without any guaranteed growth. Just as a (good) farmer wouldn’t carelessly throw their seeds without a plan.